This website is a collection of resources meant to provide designers, developers, and content creators with a set of ready-to-use components for print and digital products:

  • Logo files (available to Columbia faculty and staff)
  • Design System (available to Columbia faculty, staff, and students)
  • Elements and components compliant with University web development, design, security, usability, accessibility, and identity guidelines
  • Documentation of all elements
  • Examples of each element used in a project
  • Downloadable code
The Collective Value

of a single brand conveys all of the University’s reputation and prestige on each unit

A Shared Identity

of a single brand builds a sense of community and University pride 

Efficient Use of Resources

of a single brand limits duplication of effort and minimizes the cost of branding expenses

Consolidated Expertise

of a single brand applies Columbia’s brand management expertise across the entire University

Top Branding Services

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Request a Logo

Ask us to create a trademark that complies with Columbia identity guidelines. Free to Morningside staff.

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Ask questions and request approval to use the Columbia identity on merchandise or nonacademic items.

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Request permission to use University trademarks, digital content, images, and more.

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Order Stationery

Order letterhead, business cards, or other stationery and get expert advice.

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