Welcome
This website is a collection of resources meant to provide designers, developers, and content creators with a set of ready-to-use components for print and digital products:
- Logo files (available to Columbia faculty and staff)
- Design System (available to Columbia faculty, staff, and students)
- Elements and components compliant with University web development, design, security, usability, accessibility, and identity guidelines
- Documentation of all elements
- Examples of each element used in a project
- Downloadable code
The Collective Value
of a single brand conveys all of the University’s reputation and prestige on each unit
A Shared Identity
of a single brand builds a sense of community and University pride
Efficient Use of Resources
of a single brand limits duplication of effort and minimizes the cost of branding expenses
Consolidated Expertise
of a single brand applies Columbia’s brand management expertise across the entire University