The o-height from the “o” in “Columbia” defines the minimum clear space, which should be maintained around the trademark to separate it from surrounding elements.
The Columbia trademark must be large enough to be legible. In print, the trademark’s minimum width is 1.5 inches. On the web, the trademark cannot be smaller than 150 pixels.
Restrictions on Use
Always ensure legibility of the trademark to maintain accessibility standards for low-vision users.
Never edit, crop, distort, add font effects, or change the proportions of the trademark in any way.
We believe that different schools, institutes, and centers at Columbia are best served by employing some combination of core elements of name, color, typography, and visual mark. As a guide, we have developed a series of “co-branded” identities that communicate individuality while bestowing the value of Columbia’s name and reputation.
The University seal is for the official use by the Trustees of Columbia University. Do not use the University seal as a stand-in for the University trademark. Contact Creative Services at firstname.lastname@example.org to learn more.