Identity

The Parent Brand

The official trademark for Columbia University is the modern crown adjacent to the full name of the University, in black or an approved blue. For use on a black background, please use a white trademark. On a dark blue, you may also use a PMS 290 version of the trademark. 

Columbia University in the City of New York
Columbia University in the City of New York
Columbia University in the City of New York
Columbia University in the City of New York
Columbia University in the City of New York

Clear Space

The o-height from the “o” in “Columbia” defines the minimum clear space, which should be maintained around the trademark to separate it from surrounding elements.

Columbia University trademark with the letter "O" width around it on all sides

Minimum Size

The Columbia trademark must be large enough to be legible. In print, the trademark’s minimum width is 1.5 inches. On the web, the trademark cannot be smaller than 150 pixels. 

Columbia University trademark at 1.5 inches, or 150 pixels

Restrictions on Use

Columbia University trademark on busy background
Do not change the background

The trademark must be on white, black, or an approved blue background. Visit the colors part of the website for more information.

Columbia University trademark in pink font
Do not change the color

The trademark must be black, white, or an approved blue. Visit the colors part of the website for more information.

Columbia university trademark with blue font on blue background
Do not place trademark on a similar color

Always ensure legibility of the trademark to maintain accessibility standards for low-vision users.

Edited crown on Columbia University trademark
Do not change any trademark elements

Never edit, crop, distort, add font effects, or change the proportions of the trademark in any way. 

Co-Branding

We believe that different schools, institutes, and centers at Columbia are best served by employing some combination of core elements of name, color, typography, and visual mark. As a guide, we have developed a series of “co-branded” identities that communicate individuality while bestowing the value of Columbia’s name and reputation.

Columbia SIPA School of International and Public Affairs
Columbia Law School
Columbia GS School of General Studies
Columbia Engineering The Fu Foundation School of Engineering and Applied Sciences
Columbia Global Centers
Lamont-Doherty Earth Observatory, Columbia University, Earth Institute

Seal

The University seal is for the official use by the Trustees of Columbia University. Do not use the University seal as a stand-in for the University trademark. Contact Creative Services at creative@columbia.edu to learn more.

Sigillum Collegii Columbiae Novi Eboraci